Last week I attended Broadercasting an event hosted this year at KGW studios by Elemental Technologies and Rentrak, two leading media technology companies in Portland, Oregon. The event was primarily a mixer for Northwest Video Professionals and among the attendees were folks from OMPA, Elemental employees showing off their video compression technologies, and Vince Porter, Executive Director of the Oregon Film Office. There was however a 30 minute panel discussion on media, with Rentrak, Elemental and KGW panelists.
DJ Wilson, President and General Manager of KGW Media Group is a television executive that "got" the social web early on. She gave the green light to reporters and producers to engage their viewers on Twitter back in fall 2008 and even included content and viewer comments on Live @ 7 (also known as The Square). Needless to say, I'm a big fan of this particular DJ. :)
Take a listen to what she has to say about the current state of her business, consumers and how technology continues to change how media is consumed.
My friend Brian M. Westbrook also shot this video at KGW's Studio on the Square Tweetup back in 2009. Take a look back to see a TV station taking some informed, forward-thinking risks during a major change in their industry.
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john borroz
